Marketing actions

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Marketing actions

Operational marketing diagnosis (DIA-MO)

Getting known is necessary if you want to sell your products or services effectively and maximize your earnings. In order to raise awareness, you will need to implement a number of marketing actions with the following goals

  • To become known (increase awareness)
  • Make yourself understood.
  • Be sympathetic and committed to important social and environmental causes.
  • Create and distribute valuable content.
  • To arouse and/or stimulate desire.
  • Taking action
  • Increase the average demand per buyer (Dm/A).
  • Retain and bring back buyers.
  • Generate positive word-of-mouth.

This module offers you the opportunity to take stock of the marketing aspects of your business and your offerings, and to choose the best possible directions.

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