English
Marketing actions
Operational marketing diagnosis (DIA-MO)
Getting known is necessary if you want to sell your products or services effectively and maximize your earnings. In order to raise awareness, you will need to implement a number of marketing actions with the following goals
- To become known (increase awareness)
- Make yourself understood.
- Be sympathetic and committed to important social and environmental causes.
- Create and distribute valuable content.
- To arouse and/or stimulate desire.
- Taking action
- Increase the average demand per buyer (Dm/A).
- Retain and bring back buyers.
- Generate positive word-of-mouth.
This module offers you the opportunity to take stock of the marketing aspects of your business and your offerings, and to choose the best possible directions.
